How To Cleanse Your Skin

Cleansing your skin at night is more than just a step in your routine—it’s an essential ritual to refresh and prepare your skin for rest. At Dusk & Dawn, our Purifying Cleanser with niacinamide offers a gentle yet effective way to cleanse and support your skin’s natural balance, making it an excellent choice for your evening skincare ritual.

Why Niacinamide in a Cleanser?

Niacinamide is a versatile skincare ingredient celebrated for its calming and balancing properties. When included in a cleanser, it offers a unique benefit: it begins working on your skin during the cleansing process, without adding an extra step to your routine.

While serums and moisturisers are great for delivering high concentrations of active ingredients, incorporating niacinamide into a cleanser allows you to gently cleanse away impurities while still benefiting from its soothing and skin-conditioning effects. This can be particularly useful for sensitive or oily skin, as it helps maintain balance without overloading your skin with multiple products.

The Benefits of Cleansing at Night

Throughout the day, your skin encounters makeup, excess oil, pollutants, and environmental impurities. Cleansing at night removes these build-ups, allowing your skin to breathe and better absorb the products you apply afterward. Skipping this step can lead to clogged pores, dullness, and even irritation over time.

The Purifying Cleanser is formulated to remove the day’s impurities without stripping your skin of its natural oils, leaving it feeling clean and refreshed.

How to Cleanse Best at Night

1. Start with Clean Hands
   Always wash your hands before touching your face to avoid transferring dirt or bacteria.

2. Remove Makeup
   If you’re wearing makeup, use a gentle makeup remover before cleansing or do a double cleanse. This ensures your cleanser can focus on removing deeper impurities.

3. Apply Your Cleanser
   Wet your face with lukewarm water—hot water can strip your skin—and apply a small amount of cleanser to your fingertips.

4. Massage Gently
   Using circular motions, massage the cleanser into your skin for about 30-60 seconds. This helps dissolve dirt and oil while stimulating circulation.

5. Rinse Thoroughly
   Rinse with lukewarm water until all traces of cleanser are gone. Be sure to focus on areas like the hairline and jawline, where residue can linger.

   • If you enjoy the sensation, a quick splash of cool (not ice-cold) water at the end can be refreshing and might help close pores temporarily, but it’s not essential for healthy skin.

6. Pat Dry
   Gently pat your skin dry with a clean, soft towel. Avoid rubbing, as this can irritate your skin. 

Follow your cleanse with the rest of your evening routine. Your freshly cleansed skin will be better prepared to absorb these products effectively.

What about cleansing in the morning?

Your skin thrives on simplicity. Starting your day with just water and dedicating your evening to a targeted skincare routine works with your skin’s natural rhythm while effectively addressing anti-aging needs. Find out how this works here.